Host Gator’s Gone Green?
Posted in MiscellaneousMost of us would agree that there is now a need for a more sustainable way to live in life, from reducing carbon emissions to increasing energy efficiency it seems everyone has taken up on the idea. Companies of all shapes and sizes are making attempts to reduce their carbon foot print - whether it’s reusing recycled materials or planting new trees in the Amazon it seems the world has gone carbon crazy.
Host Gator recently “turned green” supposedly powering their entire data centre of servers by wind turbines. Host Gator promoted their movement everywhere both online and in print the Host Gator logo even got in on the fun turning green briefly from the homepage. Host Gator’s decision to turn so called “green” was nothing more than a publicity stunt, let me explain.
Data centres are by no means sustainable places, in fact data centres alone account for around a quarter of CO2 emissions in the whole of the ICT industry. In 2006 a report from the US Environmental Protection Agency revealed 1.5% of national electricity consumption came from data centres alone.
After reading between the lines it becomes more clear that Host Gator simply purchased a shed load of REC’s (renewable energy credits) representing the energy used to power and cool the servers responsible for hosting over 1,300,000 customers on both shared and reseller servers. That’s all very well but what about the CO2 emissions actually being emitted by their machines, simply replacing the electricity used to power them doesn’t really make them “green”.
Don’t get me wrong Host Gator had good intentions at heart, since then many web hosts have followed suit so maybe in the long run the impact could be significantly more than is apparent. The way in which they portrayed it was wrong. It came across like Host Gator’s data centre was significantly cleaner than any other data centre in the world when in fact no data centre is clean. Data centres consume a huge amount of power, each server on average emitting enough CO2 to match that of an SUV.








